Email Marketing Ecommerce Portfolio B2B

Contagious Communications

September 1st, 2002

by Stephan Spencer

Originally published in Unlimited

Ever wondered how late entrant Google overtook its entrenched competitors to become the most popular search engine on the planet? Or how a small upstart called Hotmail became the leader in web-based email and was then purchased by Microsoft for a cool $US400 million?

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Learning from the Dot-Bombs

July 1st, 2002

by Stephan Spencer

Originally published in Unlimited

Remember 20th century e-commerce? Perhaps you’d rather forget. The days when people threw money at any e-business idea that sounded vaguely plausible are long gone, but they shouldn’t be forgotten. Some of those famously ill-fated ideas had merit, but the execution let them down.

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Spam, Spam, Not Spam

June 1st, 2002

by Stephan Spencer

Originally published in Unlimited

Email can be your company’s secret weapon, or it can end up biting you in the backside if it’s seen as junk email or spam. It all depends on the execution. So says Debbie Mayo-Smith…

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Clothing retailer takes audit advice on board

“The recommendations provided throughout the audit were easy to understand and actionable.”

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Internet Trends (panel)

PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL

April 15th, 2002

Panelist: Stephan Spencer

Panelists:
Trent Blizzard, Blizzard Internet Marketing
George Newman, Third Millennium Marketing
Stephan Spencer, Internet Concepts
Eric Goldreyer, BedandBreakfast.com

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Auditing Your Web Site: Minimize Risks, Maximize Potential

PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL

April 14th, 2002

Seminar by Stephan Spencer

Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.

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Bottom line focus for this online retailer

“We found the Netconcepts assessment to be filled with practical value and immediate application. We were impressed with their in-depth understanding of website fundamentals, as well as their bottom-line focus. …It was a powerful study - I would recommend Netconcepts to any retailer looking to improve their online success.”

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Website audit an eye opener - integrated approach appreciated

“Overall we found Netconcepts’ audit of our site to be extremely valuable. It was a real eye opener. We highly recommend it.”

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500% increase in orders, 450% increase in traffic

“Every one of our over 9,000 product pages are in Google, most of them with great rankings.”

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Website audit excellent working document

“We definitely think the Netconcepts web site audit provided value and is an excellent working document. I have a new hire who is busy incorporating thoughts and ideas from the audit into our internet marketing plan.”

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